Are you working for the right reasons? If not or you’re not sure, crafting a mission statement should be high on your priority list. Your mission statement will define exactly why you operate your business and guide your business’ actions. Today I’m going to walk you through the steps on how you can create a mission statement which resonates with you, your employees and your clients or customers.

Mission Possible: Crafting a Mission Statement Which Drives You

Your business’ mission statement gives everyone who plays a role within your business a common goal to work towards. It helps differentiate you from your competition and drives your areas of future growth. In order to create a great one, there are three questions you should ask yourself:

• What does your business do for its customers?
• What does your business do for its staff?
• And what does your business do for you?

The answers to these three questions will help guide you to create a mission statement which is unique to your business and helps differentiate you from your competition. Once you’ve nailed them down, it’s time to dive deep into yourself even further …

5 Steps to Crafting a Mission Statement Which’ll Blow Your Socks Off

When it comes to your business, only the best will do. You want the best products, the best blogs and the best marketing plan. Let’s help you craft the best mission statement using these five easy steps:

1. Identify what your market-defining story is – this involves identifying the need or want your audience has, your target audience’s persona and what makes your business different from everyone else’s.
2. Detail exactly what your business does for its customers or clients – make a list of the ‘good’ your business will or does do for people who buy from you.
3. List what your business does for its employees. The culture of your business matters and your mission statement tells your staff what your business can do for them. A positive statement defines exactly what it will do which in turn helps grow employee loyalty and motivation to help your business grow.
4. Describe what your business does for you – growing the financial value of your business is important, but it’s probably not the only reason you own it. Other things to consider are enjoyment, your plans for the future, your morals and values.
5. Cut through the fluff – now it is time to condense everything you identified above into a few key sentences. This will be the hardest part of the entire process, so don’t beat yourself up if it takes you a few tries.

Your mission statement is one of the most important assets your business can create. The good news is that it’s never too late to create one! Once you have it sorted, let it guide how you operate your business. Make it something you’d proudly display.

Go get started and write one – now’s good!