Marketing should seep through the entirety of your business. You want to attract not only great customers but ideal investors, leverage Joint Venturer opportunities and engage the top staff. Hairdressing is a profession here in NZ where talent pool is shallow and the best candidates have their pick of salons to work in. So how…
How You Show Value To Yourself, Can Go Along Way To Managing Your Perceived Value To Others Over the past couple of weeks, the subject of service value keeps appearing. It got me thinking about how we can manage people’s perceived value of us. The first step is to make sure we are valuing ourselves….
Look at your current customers for insights I work with established businesses; most are making the transaction from coasting, working in their business to working on their business. Aiming for the life setting up the business was meant to give them in the 1st place. The best way I know how to improve a business’s…